Woman's 'Crying While Eating Ice Cream' Video Goes Viral, She Gets Brand Deal
The ice cream company's slogan is now 'Tears sold separately.'
Jessica Meltdown posted a raw, unfiltered video of herself sobbing into a pint of 'Chocolate Therapy' after a breakup. The video got 12 million views. 'I didn't expect it to resonate,' Meltdown said, now smiling. The ice cream brand has signed her to a sponsorship. Her next video: 'happy crying while eating ice cream' — which she admits 'doesn't hit the same' but 'the check cleared.'