Juggle Maps Introduces 'Emotional Route': Takes You The Long Way But Makes You Feel Something

Juggle Maps rolled out a new navigation mode called Emotional Route in select cities including Mumbai, Bengaluru, and Delhi, which prioritises roads that 'offer a meaningful experiential dimension to the journey' rather than the fastest path. The mode, developed in collaboration with urban psychologists and a poet on contract from Pune, routes users past heritage structures, tree-lined streets, old neighbourhoods, and one specific stretch of Marine Drive at sunset 'that the algorithm has determined is statistically moving.' Early user feedback is positive: 92% of testers reported arriving late, 87% reported an 'unexpected appreciation for the city,' and one user reported crying softly near a 1940s-era Irani café, which the app had calculated with precision. Average delay compared to fastest route: 28 minutes.